I made good money last year. By most standards, it was a win. But here's what nobody tells you about making money for someone else's business: it's the loneliest kind of success.
I spent years building RSM Federal into a seven-figure operation. We trained over 25,000 business owners. We helped clients win $14 billion in government contracts. The business was successful by every metric.
And I was building it in a world where the creator economy was exploding around me, and nobody was teaching it right.
What I Saw in the Creator Economy
I watched thousands of talented people follow conventional creator wisdom — build an audience, post every day, chase the algorithm, wait years before monetizing — and end up exhausted, broke, and convinced that the creator economy wasn't for them.
The creator economy isn't broken because creators aren't talented. It's broken because they're following advice designed for people who want to go viral, not build businesses.
I'd built a seven-figure business before TikTok existed. Before Instagram. Before any of the platforms creators are told they need to be successful. The principles were the same regardless of the channel: clear offer, specific audience, recurring revenue, community that compounds.
Why "Feral" and Not "Professional"
The creator coaching world is polished, corporate, and optimized for optics. Everybody looks successful. Everybody sounds confident. Most of it is a performance.
The Feral Creator is the opposite. Raw. Direct. Building in public — including the parts that don't work yet. The feral identity isn't just branding. It's a commitment to authenticity over performance, execution over theory, recurring revenue over vanity metrics.
"Go feral or go home. Half-measures don't build businesses."
The Proof of Concept
The Feral Creator itself is the proof of concept. I'm documenting the build in real time — the revenue numbers, the growth strategies, the mistakes. Every newsletter, every coaching call, every article is both content and case study. If the method works for me while I'm teaching it to you, that's the only proof of concept that matters.
Ready to Go Feral?
Join the pack. Build recurring revenue. Stop chasing followers.
Join Hungry Wolves →About the Author
Michael built RSM Federal into a seven-figure government contracting business, training over 25,000 business owners and helping clients win $14B+ in contracts. Now he's applying those same principles to the creator economy through The Feral Creator — teaching creators how to build recurring revenue without chasing follower counts.
