You know what's keeping you broke? It's not a lack of skills. It's not a lack of experience. It's not even a lack of clients. It's that little voice that says "who am I to charge that much?"
That voice is costing you thousands of dollars. Maybe tens of thousands.
The Confidence Gap Is a Pricing Gap
While you're charging $50 for something you should be charging $500 for, someone with half your skills and twice your confidence is charging $1,000 and closing deals. They're not better than you. They just decided their time is worth more, and people believed them.
Your imposter syndrome is not a reflection of your value. It's a reflection of your fear. And fear doesn't get to set your prices.
Price Based on Outcomes, Not Hours
The biggest pricing mistake creators make is charging for time. Nobody cares how many hours you worked on something. They care what result they got. A $297/month membership isn't worth $297 because you spent 10 hours on it. It's worth $297 because it helps members build something worth $2,970 a month.
Always anchor your pricing to the outcome of the transformation, not the input of your effort.
The 10x Rule for Creator Pricing
Whatever you're currently charging, the right price is probably 10x that. This sounds insane until you run the math on what your work actually delivers. If your coaching helps someone add $3,000 in monthly recurring revenue, charging $297/month is a bargain. You're selling a $36,000 annual result for $3,564.
"Price yourself like you believe in the result, not like you're apologizing for asking."
How to Raise Your Prices Right Now
Pick one offer. Double the price. Tell the next three people you pitch that it's at the new price. See what happens. Most of the time, nothing dramatic changes except your revenue. The people who say no at the higher price would have been exhausting clients anyway.
Ready to Go Feral?
Join the pack. Build recurring revenue. Stop chasing followers.
Join Hungry Wolves →About the Author
Michael built RSM Federal into a seven-figure government contracting business, training over 25,000 business owners and helping clients win $14B+ in contracts. Now he's applying those same principles to the creator economy through The Feral Creator — teaching creators how to build recurring revenue without chasing follower counts.
